Search Engine Optimization
Search Engine Optimization is also known as SEO. This is in reference to the method of optimizing websites to obtain higher rankings in search engines by using specific keywords. Top rankings in the search engines brings visitors to your website.
A wealth of informative books and resources pertaining to SEO exist. This subject tends to be extremely diverse. Consultants get paid thousands of dollars from companies who want their website to reach its full potential.
Website Ranking
The initial step is to understand how search engines look at and rank websites. Google has a page ranking system. When your page has a higher rank, your website is considered more important. Larger and more relevant websites receive a higher ranking.
Keywords
The words that people commonly type into search engines are keywords — words that you want your site to be associated with. Do not generalize when picking out keywords. Don’t expect a word like “dresses” to bring your site to the top ten lists. A few experts believe that your domain name should contain keywords. Most people agree that your keywords should be in the site’s title and description. It is good to have keywords in these fields. The reason for this is that search engines pay lots of attention to these fields. Put keywords and descriptive META tags on your page headers. In this way you will be telling search engines what your site contains. Be sure that the H1 and H2 tags on your website should include the keywords that you want to optimize for.
Content
Use the keywords that you have selected to optimize your website’s content. In general practice, the more pages on your website, the better. A lot of search engines – Yahoo and Google for instance – will give bigger websites more credit.
Another important part of SEO is backlinks. Links to your website from other websites are commonly known as backlinks. A higher number of backlinks is desirable. In order to get the best search engine rankings possible, you need to create backlinks. This means abundant backlinks, on the order of hundreds or even thousands. If you are in a competitive market, then this is especially important.
More and more, backlinks are added through article submission. Write articles that are relevant to your website’s content and submit them to article directories. Each time you submit your site, that’s another backlink to your website.
Submitting your website to website directories is called directory submission. This is a very good way to generate backlinks. Additionally, it will help you to attract highly targeted traffic to your website. For the best results, submit your site to many directories.
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Posted on Aug 26 2009 in Internet Business